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Laval University changes its advertising campaign

Laval University changes its advertising campaign


University Laval has decided to modify the campaign "propel our university" by eliminating the similarities to the Nazi monument.


"Being very attentive to the comments of the population, Laval University has made changes to the visual concept of the campaign so as to eliminate the resemblance to a historical picture hinting at an unfortunate time," it said in a statement.

In the new visual, presented Sunday, the institution's coat of arms has taken the place of alerion "eliminating all references".

"Sure that because of comments we received, reactions in social media, we decided to change the visual, to present a more appropriate visual, that would be unanimous," said the spokesman Université Laval Andrée-Anne Stewart.

Advertising that highlights the 350th anniversary of the establishment showed an image which, according to many users, similar to the Nazi monument designed by architect Albert Speer for the Universal Exhibition of Paris in 1937.

"If we know the visual arts and art history we know very well that it's been an important Nazi symbol explains publicity Louis Massicotte. I must tell you that it highlights a lack of general culture, lack of knowledge. "

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