Apple on Monday launched a small smartphone OS, updated version of the iPhone 5S, and lowered the price of its shows connected in the hope of expanding its customer base when sales of its other products trample.
Called iPhone OS, the new smartphone will be sold from $ 399 for the basic model with no commitment from the telephone operators. This award is a significant reduction compared to other iPhones whose starting price is much higher. The first prize of the iPhone 6S, revealed last few months, starts at $ 649.
Greg Joswiak, vice president of Apple, said that many consumers prefer small handsets, which have sold 30 million copies in 2015.
Pre-orders will begin on March 24 with a marketing beginning on 31 March, the US, Britain, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand and Singapore.
The iPhone OS, which has a longer range than the iPhone 5S is equipped A9 processor of the iPhone 6S, has a camera of 12 mega pixels, touch the 3D functionality and voice assistant Siri. It will be available in aluminum and pink gold.
Still in its strategy to reach a greater number of consumers, Apple lowered the $ 299 first prize in its connected watch, Apple Watch, which he revealed a new nylon strap. It is available in four colors.